A large part of Blizzard’s marketing strategy involved developing exciting and engaging collaborations with other players in and around the marketplace. Often, these collaborations
involved creating a Diablo-themed product and providing it, in advance of launch,
to individuals and influencers in the Diablo Partner Program to get their reactions and build hype.

Despite extremely short turnaround times of only a few hours, I was able to create engaging videos for Instagram and Tiktok that highlighted these influencers, the collaborations
and created excitement around these unique ventures.